Advertisements as Effective PR Tools

I will be the first to admit that I watch too much TV; which means there are those jingles and commercials that I have memorized. I can be driving to work and the Hornbacher’s song can come on the radio and I will sing along to it without even realizing it. There are very affective advertisements for food and restaurants that when they’re over they leave my mouth watering. The effectiveness of a commercial is very important it can make or break your product sometimes. This website lists essentials to an effective commercial: 10 Essentials to an Effective TV Commercial.

Right now there is a Cadbury Chocolate Egg commercial for Easter that to me is effective. They have different animals dressed up as the Easter Bunny. Every time I see it I laugh and want a Cadbury Egg. There are Allergy medicine commercials, such as for Singulair, that show how hard it is to live with allergies. Their commercials show how every activity you do make you sneeze and cough and prevent you from living a happy sneeze free life. I don’t even have allergies and sometimes I feel like I need this medicine.

There are also ineffective commercials. Medicine commercials that list worse side effects than what the medicine treats for aren’t appealing to me. There are also really annoying commercials. The Progressive commercials with Flo really get on my nerves. The lady is too perky and annoying I focus too much on her that I don’t listen to the meaning of the commercial.

Advertising campaigns also have their tricks to make an advertisement more effective. A catchy jingle that you get stuck in your head all day helps get the word out. The use of sound is also effective; there are always those commercials that are way louder than the show you are watching or the other commercials to catch your attention. Sometimes they are so loud it scares you. However, it works it gets your attention back on the TV if you were visiting and forces you to see what is making the TV so loud.

Commercials come and go, some work and some don’t. Advertising is key in making products successful in today’s world. Check out this website to see reasons Advertisement is Critically Important. Whether it is on the radio or on TV if your advertisement is effective it will bring you more attention and hopefully more profit. Any good PR department knows this and uses it to their advantage.

Easy PR for the future of cell phone chargers

I hate how when you get a new cell phone you have to get a new charger. I have so many chargers that are worthless to me. Chargers never work for more than one type of phone even in the same cell phone company. It’s just another way for companies to make more money. There are so many different chargers for all the different companies. Today I read an article that will help with all of that. Some Mobile Chargers to Become Widely Compatible on ABCNews.com explains how cell phone companies are trying to work together to produce a more usable charge for a wide range of phones. The GSMA mobile phone company is has made an agreement with 17 mobile phone companies to try and produce a standardized phone charger by 2012. The group of companies that have joined the program include 3 Group, AT&T, KTF, LG, mobilkom austria, Motorola, Nokia, Orange, Qualcomm, Samsung, Sony Ericsson, Telecom Italia, Telefonica, Telenor, Telstra, T-Mobile and Vodafone.

This will save money for millions. If you forget your charger at home you can just borrow a friend’s. It will also lessen the 51,000 tons of waste that cell chargers produce a year. According to the article every 20 months 48 to 51 million chargers become obsolete. I think what they are trying to do is awesome! If I could just plug my phone into anyone’s charger instead of having to find mine every time it would be a huge time saver. I think my roommate and I have about 5 to 6 chargers in the house and there are only 2 that are useable. The PR of this product could be amazing. Promoting a compatible charger to the public will be easy. It is a great way for the cell phone users to build a better relationship with cell phone companies. It’s about time this step has been taken towards uniting cell phones. I can’t wait till it is a reality.

A Laptop for Every Child

I recently read an article that caught my attention. It was called Laptops bring lessons, maybe even peace by Jessica Ravitz. It is about the company called One Laptop per Child. They are a nonprofit organization whose goal is to provide laptops to the poor children of the world. So far about 750,000 kids from Uruguay, Haiti and Mexico to Mongolia, Ghana and the small Polynesian island of Niue have their own laptop to help the learn. Recently officials in Afghanistan have talked to the company about getting laptops to the little girls in the country. Even with everything the Taliban tries to keep away from women and girls the government is still trying to allow them to learn.

The children that are helped by the caring organization receive XO laptops. Using these laptops they can learn more than they could have dreamed of. They have free wireless and are shipped at no cost. They can learn mathematics, read online textbooks, compose music, and visit with others their age around the world. There are also thousands of volunteers around the word that help with training to use the computers.

There are also schools around the United States that have incorporated this program to help its kids that live in poverty. A high school in Alabama has 14,000 students with these computers. I think this is a wonderful program that is really helping many kids in the world. It is sad that there are so many children that have never been in a classroom. The world is really missing out on the minds of these children. I am also glad to see that the program is helping the less fortunate in the US too. Sometimes I think programs that are helping everyone in the world forget that we have kids right here in the US that don’t get to use the more advanced forms of technology. We need more organizations helping the less fortunate like this one.