Today I found an interesting article called Director of Internet Marketing demystifies Facebook. The article is all about how the Public Relations Association of Western North Carolina is trying to help its business use the web and social media to its greatest extent. They have scheduled a luncheon with a guest speaker, Jessica Cook. Jessica Cook is the Director of Internet Marketing at ADOC.
Cook will be speaking on the issue of social media and advertising. Most businesses will join Facebook or other forms of social media and then have no idea what to do next. In her speech she will give advice and help businesses learn how to use these Medias effectively.
Jessica Cook is the Director of Marketing of a strategic marketing, creative design, and interactive media agency called ADOC. Her job is to lead the team at ADOC to come up with new ways for their clients and industries to use the web. She also focuses on helping clients include social media into their marketing plans. She gives lectures and writes articles on empowering people to get on the web and get going.
I think the Public Relations Association in North Carolina is doing amazing strides to help their businesses within the state. I use Facebook very often and it is now full of advertisements. You can’t help seeing them with every click and every new page that comes up. It is a very effective tool that I believe only has room for advancement. I am sure other forms of social media are no different. I have even become interested in products because of these advertisings. Netflix for example does a very good job getting its advertisements seen on Facebook. I am now a Netflix user and it’s great.
I think Jessica Cook and the other employees at ADOC have the right idea in getting the effectiveness of the Web to the businesses known. Cook seems to really care about her clients and helping them use all their resources so they can get back the most for their money. The web is constantly expanding and we need more people teaching others to use it to their benefits.
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I should go to her seminar! I signed up for Facebook for the very reason she stated--to get my program noticed and because that's what everyone else is doing. But now I'm not really sure what else to do with it. I've ended up using it more for personal communication than for promoting the online programs I advise.
ReplyDeleteI often wonder, though, does anyone really know the magic formula for this stuff? Or is everyone sort of floundering around trying to figure out the best use and we just think that when they actually stumble on to something good that they had a strategic plan for it.
Most of us are just floundering around trying to figure out the best use for ourselves. Each persons best use is different than everyone elses. Each program serves a different purpose to each person so we all just have to mess around and find our little niche. You can't really use someone elses plan for you unless you use it as a basis to build off of for your own little plan.
ReplyDeleteI think that using the Web is a very effective way to advertise a business. Most people would think a good advertisement would be a commercial on TV but now that so many people are using the internet way more than their TV's businesses need to find a way to promote themselves on the internet. I too think Netflix does a good job reminded people that they are out their.
ReplyDeleteI think that it will be interesting to see what the "experts" say is the best way to advertise on the interent.