The recent flood of Fargo Moorhead and surrounding areas has had a huge impact on our lives. Every day on the news we see people working together for complete strangers. They are filling sand bags and working the lines to get the dikes up and save as many homes as possible. Well I have recently become aware of one way a group of people is making a difference in more of public relations way. It is called United We Sand. They are making products to sell with different logos on them such as United We Sand Flood 09. It’s a great way to bring the public closer together and raise money to help with those who have lost homes.
The profits from the products sold will go to a few different places. Thirty percent are donated to the Impact Give Back – Red River Valley Flood Fight. This foundation is supporting The American Red Cross, Salvation Army, and First Link. The rest of the profits will go to creating the shirts and also donations to organizations that help the students of the area. United We Sand has realized the amount that students in the area have come out to volunteer. It is amazing to see record numbers willing to help in this time of crisis.
United We Sand is selling shirts, hats, mugs, aprons, cards, buttons, and pillows; basically anything you can think of. All of them have logos on them about the Flood. Phrases like Proud to be a Bag Lady, Never Give Up, and of course United We Sand. It’s really sad that so many people lost their homes, but without the help from the masses of volunteers so many more would have. This is a great way to give back and help those still in need.
This isn’t the only PR thing that I have noticed. Valley News KVLY has a new commercial about Togetherness. The commercial shows how the community is working together and how hundreds of strangers came together. The slogan ends with Valley News Watching Together. It’s really a moving commercial that they are using to support their news channel.
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I think that United We Sand is a great idea. I would not doubt it if many of the people in the area buy something from them just as a souvenir of all the hard work they did and to show off later in life when they reflect on this crazy time that has been bad, but brought thousands together. The money that they will raise will help out a lot because poeple of the Red Cross and National Guard have done wonders when it comes to lending a hand to someone in need. Students are also deserving as they spend countless hours helping out when they could be doing something else.
ReplyDeleteThe flooding this year is record breaking and has taken almost every community for a nice little ride. The United We Sand is a wonderful idea. I can see the majority of the population purchasing souvenirs for later in life to tell the story and remind them of their hard work and the event. The money that will be raised will be put to such a great cause.
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